Problem :
Kathy Faenzi is a San Francisco Bay Area clinical gerontologist who provides support to seniors—and their families. Faenzi and Associates wanted to grow by reaching more of the baby boomers with aging parents. The previous website was not proving effective in providing the online presence necessary.
Deliverables :
Web site (design, video editing, coding, writing).
Solution :
We brought in health care copywriter Lisa Stockwell to do more thorough interviews and write all new copy focusing on reach her target audience of baby boomers with aging parents.