Juan Carlo Collins is an acupuncture and oriental medicine practitioner, as well as a professor at Laney College. His resume is long with experience and accolades. The result is Juan Carlo is a very good and informative speaker and his presentations very robust.
Problem:
- How to leverage the wealth of knowledge Juan Carlos has at hand
- How to quickly communicate a wide variety of subjects and that users can engage in as soon as they land on the home page.
- Building and reinforcing Juan Carlos’ brand in every facet of site
- Avoid any hint clutter (of course)
- Educate the user whether they are looking for it or not
Solution:
- Create a delivery system that will allow for quick and easy publishing.
- Develop a slide show that explains actual tools of Juan Carlos’ skills
- Develop a visual branded content management system that is consistent throughout the site
- quickly conveys an understated yet clear and scholarly message of human health and living.