Love Alchemy is plastic surgeon and chemist in Miami, Florida. Their First Product is a sexual lubricant made totally of natural products.
The goal was to be sexy but not lewd, Sell products galore but not look commercial, have it look exotic but not forbidding.
In addition client wanted e-commerce hooked in that would not only accept paypal but also accept credit card as well. Setting up the credit card process is an amazingly complicated process of connecting a gateway, merchant account, multiple players, validations at every turn, and coordinating it all with the client for hand off.
Lisa Stockwell and I produce this site using wooCommerce plugin that surprisingly met nearly all our needs. I would / will use it again.