Problem :
Code Med is a medical insurance billing service that had a very ad hoc on and off line presence. They had a very large region conference the next month and they wanted the entire project delivered for that date.
Deliverables :
Corporate Identity System consisting of Logo system, Conference booth, Table top take aways, Video signature, and Web site.
Solution :
Create unique typographic logo incorporated into a visual branding system that displays concept of strength, confidence, economy, simplicity, efficiency, and overall effectiveness. We took Code Med’s existing brand which was a typographic treatment and gave it an updated straight forward look by stripping out all previous devices except for color and line weight.