Problem :
Performance Excellence for the Northwest have a very dedicated and talented group of volunteers with a very long name and very little marketing and established branding.
Solution :
Create unique typographic logo incorporated into a visual branding system that displays concept of strength, confidence, economy, simplicity, efficiency, elegance and overall effectiveness.
Deliverables :
Corporate Identity System consisting of Logo system, Signage system, Web site. Subsequent projects have been implemented as well.